Tuesday, August 14, 2007

"Light" cigarettes may lose label in Canada

Are you fooled by the "light" and "low tar" labels on some brands of cigarettes? Although there may be a smidgen of truth under those marketing claims, smoking is smoking. In other words, I highly doubt there is a "better" version.

Some in Canadian government must agree, as proposed regulations there may soon may claims like "light" or "mild" illegal to present on cigarette packages. Oh no -- the market segmentation of cigarettes may be shot to pieces!

Anyway, three Canadian-based tobacco companies must have seen this coming, as they have already agreed to change labeling (even as of late last year). Europe and Australia already have these regulations in effect, but they're nowhere to be seen in the U.S. I guess here, all those "light" ciggies are really better for you.

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