Tuesday, August 14, 2007

Oh The Horror! XM Makes Its Way Into a Ferrari

Ferrari purists, you might want to be sitting down for this one.

Years ago, it was sacrilege when Ferrari put so much as a radio in its cars, which at the time were likened to off-track race cars and sported similar amenities -- next to none. Now, as Rolls-Royce and other high-end brands are jumping on the infotainment bandwagon, Ferrari is following suit.

Modena has chosen XM over Sirius for its cars, opening Ferrari drivers up to the world of possibilities that not only offers up satellite radio programming, but also provides NavTraffic, a service alerting drivers to real-time traffic information en route.

The 612 Scaglietti is the first in Ferrari's stable to receive the equipment, which comes with a three-year subscription to new owners.

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